From Combat to Commerce
With more than 22 million veterans in the United States, it is not surprising that many have made a successful transition from military service to entrepreneurship. It is estimated that over 2.5 million businesses in the U.S. are owned and operated by veterans. These figures highlight an essential truth: the unique skills and mindset developed through military service make veterans well-equipped to thrive in business.
Military veterans bring a strong sense of discipline, leadership, and teamwork to the world of entrepreneurship. Whether it’s their exceptional ability to handle stress or their talent for leading diverse teams, the very qualities that make them successful in the military also make them formidable business owners. In this article, we will explore why veterans are uniquely suited to entrepreneurship, starting with the core competencies that veterans bring to the business world and how these traits contribute to their success.
The Transition to Business Ownership
For many veterans, transitioning from a life in the military to a civilian career can be a challenging process. They may face difficulties in securing a job, given their specialized skills, years of service, and sometimes lack of traditional academic qualifications. However, veterans often find that entrepreneurship is a natural path forward. Rather than looking for traditional employment, many choose to start their businesses, capitalizing on their leadership and problem-solving skills honed during their service.
This transition makes sense when you consider that veterans, by nature, are independent, highly motivated individuals. Military service teaches them to rely on their judgment, execute complex tasks under pressure, and work efficiently as a part of a team. As a result, veterans are not only well-prepared to become entrepreneurs—they are often poised to excel in this field.
Research shows that veterans are 45% more likely to pursue self-employment than their civilian counterparts. This statistic speaks volumes about how veterans view business ownership as a logical step after military service. It’s not just about finding work; it’s about creating an environment where they can continue to lead, innovate, and shape their future.
Core Competencies that Veterans Bring to Entrepreneurship
1. Leadership and Decision-Making
One of the most important skills that veterans develop is leadership. In the military, leaders are expected to make quick, confident decisions in high-pressure environments. This ability to lead and make decisions in difficult situations transfers directly to the world of business.
Veterans know that leadership isn’t about issuing orders from an ivory tower—it’s about setting an example and earning the respect of those they lead. The respect earned by veterans is rooted in their ability to remain calm under pressure, make tough decisions, and consistently deliver results. These skills make them natural leaders in the business world. Veterans also understand that leadership is about serving others, whether it’s providing clear direction or supporting employees during tough times.
In business, these leadership qualities are crucial. A veteran business owner can inspire confidence in employees, customers, and investors alike. When running a business, decisions often need to be made swiftly and with conviction, and veterans are accustomed to navigating these situations effectively.
2. Teamwork and Collaboration
In the military, teamwork is a necessity. Soldiers rely on one another in the field, where each person’s role is vital to the success of the mission. Military veterans understand how to navigate different personalities, motivate others, and keep a group focused on a common objective. This experience in working within diverse teams is invaluable in business, where collaboration and cooperation are essential for success.
For veterans, leading a team is not about having all the answers; it’s about bringing out the best in others. They have a natural ability to identify and leverage each team member’s strengths, ensuring that everyone works in concert toward shared goals. Whether managing employees or collaborating with business partners, veterans excel in fostering teamwork, which is critical in achieving long-term success.
Additionally, the trust and camaraderie developed in the military are often extended into their businesses. This deep sense of mutual respect translates into strong working relationships, where people are more likely to go the extra mile for the success of the organization.
3. Problem-Solving in High-Pressure Situations
Military service often requires quick thinking and problem-solving in high-stakes environments. Veterans are trained to handle difficult situations where decisions must be made in the moment, often without all the information they would like. They must rely on their instincts and experience to find solutions, and this ability to think on their feet serves them well in the business world.
Entrepreneurs regularly face unexpected challenges. Whether it’s a supply chain disruption, an economic downturn, or a change in customer behavior, the ability to solve problems quickly and effectively is vital for business survival. Veterans excel in this area, having honed their problem-solving abilities in some of the most extreme circumstances imaginable.
Veterans are also adept at navigating ambiguity. In combat, for example, plans must often change at a moment’s notice. The same holds in business, where market conditions can shift rapidly, and entrepreneurs must remain flexible and responsive. Veterans’ ability to adapt to these changes and find new solutions is a key asset in their entrepreneurial ventures.
4. Resilience and Mental Toughness
Resilience is perhaps one of the most valuable traits veterans bring to business. Military service is filled with adversity, and soldiers learn early on how to push through difficult situations. Whether it’s enduring harsh physical conditions, overcoming personal challenges, or dealing with life-or-death decisions, veterans develop a mental toughness that helps them persevere in the face of adversity.
Entrepreneurship is no different. The road to business success is often paved with challenges, setbacks, and failures. A resilient entrepreneur is one who doesn’t give up after a setback but instead learns from it and continues to push forward. Veterans, having faced real-world challenges in the military, are often uniquely positioned to thrive in the face of adversity.
Veterans’ resilience allows them to stay focused on the long-term goal, even when things get tough. They understand that setbacks are a part of the journey and that success often requires persistence and grit. This determination is one of the reasons why veteran entrepreneurs often succeed where others may give up.
5. Discipline and Time Management
Discipline is ingrained in every aspect of military life. From adhering to strict schedules to executing complex tasks with precision, veterans are trained to be disciplined in their approach to everything they do. This strong sense of discipline helps them maintain focus and stay on task, even when there are numerous distractions.
Time management is another key aspect of discipline. In the military, time is often a critical factor, and veterans are accustomed to operating under tight deadlines. This ability to prioritize tasks and manage time effectively is a huge advantage for veterans starting their businesses.
In business, time management is essential. Entrepreneurs must juggle a variety of responsibilities, from managing employees to handling finances, marketing, and customer service. Veterans’ ability to stay organized, meet deadlines, and manage multiple tasks efficiently ensures that their businesses run smoothly.
From Military Orders to Business Ownership
From resilience and discipline to problem-solving and teamwork, the competencies honed during military service seamlessly translate into the world of entrepreneurship. In this second part, we will dive deeper into how veterans leverage their military experience to create thriving businesses and why the transition from soldier to entrepreneur is often so successful.
While the skills veterans gain through military service are invaluable, it’s the mindset they develop that often sets them apart as entrepreneurs. Veterans have a distinctive approach to challenges, risk-taking, and perseverance, all of which contribute to their success in the competitive landscape of business. The mindset they carry forward from the battlefield often becomes the foundation for their entrepreneurial ventures.
Risk-Taking: Calculated and Purposeful
One of the hallmark traits that defines military service is the need to make critical decisions under immense pressure. In combat, soldiers often face life-or-death situations where the wrong move can have serious consequences. Similarly, in business, entrepreneurs are constantly confronted with decisions that involve risk, whether it’s investing in new technologies, entering new markets, or hiring the right people.
However, what sets veterans apart is their ability to manage risk. While others may shy away from taking risks, veterans understand the importance of weighing the potential benefits against the possible downsides. They’ve learned to make calculated decisions that minimize risk and maximize opportunity.
Military service teaches soldiers how to assess situations quickly and make informed decisions. This ability to think critically, coupled with a clear understanding of the risks involved, makes veterans uniquely equipped to navigate the uncertain terrain of entrepreneurship. By applying the same risk assessment strategies used in the military, veterans can make decisions that are both daring and strategic, giving them an edge in competitive industries.
The Importance of Strategy in Business
A veteran’s ability to think strategically is another key component of their entrepreneurial mindset. In the military, strategic thinking is vital for success. Military operations require soldiers to plan carefully, anticipate potential challenges, and make decisions based on long-term goals. This forward-thinking approach is a critical asset in business.
Veterans understand the importance of setting clear goals and creating actionable plans to achieve them. They are accustomed to thinking several steps ahead, evaluating potential outcomes, and adjusting plans as circumstances evolve. This strategic mindset allows veteran entrepreneurs to stay focused on their long-term vision, even in the face of short-term challenges.
Moreover, veterans are trained to be adaptable. In combat, plans often change at a moment’s notice due to unforeseen circumstances. The same holds in business. Whether it’s an unexpected market shift or a supply chain disruption, veteran entrepreneurs are well-equipped to pivot and adjust their strategies quickly without losing sight of their ultimate objectives.
Innovation Through Experience
Veterans also bring a unique perspective to innovation. The diverse and sometimes extreme experiences they encounter in the military foster creativity and resourcefulness. Whether navigating difficult terrain or managing high-stakes missions, veterans often have to think outside the box to overcome obstacles.
This ability to innovate becomes a powerful asset when transitioning to business ownership. Veterans tend to approach problems from a fresh perspective, drawing on their diverse experiences to find creative solutions. In many cases, these innovations are the result of necessity—the need to make do with limited resources or the pressure of operating in challenging environments. For instance, many veteran-owned businesses start as solutions to problems that veterans themselves faced during their military careers, which gives them a unique advantage in identifying market needs.
Innovation also arises from veterans’ ability to persevere in the face of adversity. In combat, there is no option to give up; the mission must be completed. This mindset carries over into entrepreneurship, where setbacks and challenges are an inevitable part of the journey. Veterans are more likely to innovate, pivot, and adapt in response to challenges, viewing these obstacles as opportunities to improve rather than as roadblocks to success.
The Power of Networking and Mentorship
Networking and mentorship are key components of entrepreneurial success, and veterans often have an advantage in this area due to the strong bonds formed during military service. Throughout their careers, veterans work closely with individuals from diverse backgrounds, forming relationships that are often lifelong. This camaraderie extends to the business world, where veterans continue to support one another.
The veteran community is incredibly tight-knit, and veterans often turn to one another for guidance and mentorship when starting a business. This sense of mutual support is invaluable, as it provides access to a network of experienced individuals who are invested in one another’s success. Many successful veteran entrepreneurs credit their achievements to the mentorship they received from fellow veterans who have already navigated the challenges of starting a business.
Moreover, there are numerous veteran-focused organizations, associations, and resources available to help veterans succeed in business. For example, the U.S. Small Business Administration (SBA) offers specialized programs and financial assistance to veteran entrepreneurs. Similarly, veteran-focused business incubators and accelerators provide support, mentorship, and funding to veterans looking to launch their ventures.
Veterans are also highly regarded by fellow business owners and investors for their leadership and dedication. The discipline and work ethic that veterans develop during their service often earn them respect in the business community, leading to opportunities for collaboration, investment, and growth.
Veterans and Customer Loyalty
In addition to the skills and mindset that veterans bring to business, there is a unique opportunity for veteran-owned businesses to connect with customers on a deeper level. Many consumers prefer to support veteran-owned businesses because they recognize the sacrifices and dedication veterans have made to their country. As a result, veteran entrepreneurs often enjoy strong customer loyalty.
Being a veteran-owned business can also provide a competitive edge in crowded markets. Consumers appreciate knowing that their money is supporting a business run by someone who has served in the military, and they may be more inclined to purchase products or services from these businesses. Veterans are often seen as trustworthy, reliable, and committed to delivering high-quality products and services.
Several veteran entrepreneurs have turned their military experience into a powerful branding tool. For example, some veteran-owned companies emphasize the values of discipline, integrity, and teamwork in their marketing, which resonates with customers who share similar values. By aligning their business practices with the ethos of their military service, veterans can build strong, loyal customer bases that are dedicated to supporting their success.
Real-World Success Stories: Veteran Entrepreneurs Making an Impact
Several well-known companies have been founded by veterans, proving that military experience can serve as a springboard for entrepreneurial success. For instance, Wal-Mart, the retail giant, was founded by Sam and Bud Walton, both of whom served in the Army and Navy, respectively. Similarly, FedEx was founded by Frederick Smith, a former U.S. Marine, while Nike was co-founded by Phil Knight, a veteran of the Army Reserve.
These successful veteran entrepreneurs demonstrate that the transition from military service to business ownership can be a smooth one, and their stories serve as inspiration for future veteran entrepreneurs. The combination of military experience, leadership skills, and entrepreneurial spirit allows veterans to make a significant impact in various industries, from retail and logistics to technology and manufacturing.
Benefits and Opportunities for Veteran Entrepreneurs
We will delve into the specific benefits and opportunities that are available to veterans, making it easier for them to start, grow, and thrive in the world of entrepreneurship. These programs and initiatives are designed not only to acknowledge the sacrifices veterans have made but also to support them in achieving their business goals.
Government Support for Veteran Entrepreneurs
One of the most significant advantages for veterans starting their businesses is the range of government programs specifically designed to help them succeed. In the United States, veterans can access several resources offered by federal and state agencies, which provide funding, education, and training to help them get their businesses off the ground.
1. Small Business Administration (SBA) Programs for Veterans
The U.S. Small Business Administration (SBA) offers a variety of services for veteran entrepreneurs. One of the most notable programs is the Veteran-Owned Small Business (VOSB) certification, which allows veteran business owners to access exclusive opportunities for federal contracts. By being designated as a VOSB, veterans can bid on government contracts set aside specifically for veteran-owned businesses, providing them with a significant edge in winning government work.
Additionally, the SBA provides the Veterans Business Outreach Center (VBOC) program, which offers free counseling, training, and mentoring to veterans interested in entrepreneurship. These centers provide veterans with the knowledge and resources needed to create business plans, secure financing, and launch their businesses.
Another key program is the SBA 8(a) Business Development Program, which is designed to assist small businesses in becoming competitive in the marketplace. Veterans can take advantage of this program to receive mentorship, business development assistance, and exclusive government contracting opportunities.
2. Access to Funding and Financial Assistance
Veterans often face challenges in securing financing for their businesses, particularly in the early stages. However, there are several loan programs available that specifically cater to veterans. The SBA offers Veterans Advantage loans, which provide veterans with reduced fees and more favorable terms when applying for SBA 7(a) or 504 loans. These loans can be used for a variety of business purposes, including purchasing equipment, real estate, or working capital.
In addition to the SBA loans, numerous private financial institutions offer loans or grants to veteran-owned businesses. Many of these lenders understand the unique challenges veterans face when starting a business and offer special loan products with more flexible terms. Veteran entrepreneurs can also seek funding from organizations such as Hivers and Strivers, an angel investment group that specifically funds businesses founded by veterans.
3. Service-Disabled Veteran-Owned Business (SDVOB) Certification
Veterans with service-connected disabilities are eligible for additional benefits through the Service-Disabled Veteran-Owned Business (SDVOB) certification. This designation provides veterans with preferential treatment when applying for federal contracts. Like the VOSB program, SDVOB certification opens up unique contracting opportunities with the federal government, which often seeks to meet certain diversity and inclusion quotas by working with veteran-owned businesses.
Moreover, SDVOBs are eligible for specialized loans and financial assistance from the government, which helps ensure that these entrepreneurs have the financial resources they need to grow their businesses despite their disabilities.
Mentorship and Networking Opportunities
Veteran entrepreneurs are not alone in their journey. In addition to government support, there are numerous mentorship programs and networking opportunities available that connect veterans with seasoned business professionals and fellow veterans who have already walked the path of entrepreneurship.
1. Veteran Business Networks
There are several veteran-focused business networks and associations that provide a sense of community, mentorship, and networking opportunities for veteran entrepreneurs. One of the most well-known is the National Veteran-Owned Business Association (NaVOBA), which connects veteran business owners with resources, events, and potential customers. This organization also advocates for policies that benefit veteran entrepreneurs and helps to raise awareness about the value of veteran-owned businesses.
The Veteran Entrepreneurs Program (VEP) is another valuable resource that connects veteran entrepreneurs with experienced mentors and business leaders. These mentors provide guidance on everything from business strategy to marketing and financing, helping veterans avoid common pitfalls and accelerate their business growth.
2. Chamber of Commerce for Veteran-Owned Businesses
Many local chambers of commerce have dedicated resources for veteran-owned businesses. These chambers provide networking events, workshops, and access to business opportunities, both locally and nationally. Veteran entrepreneurs can use these chambers to build connections, collaborate with other small business owners, and gain visibility within their communities.
3. Veteran Entrepreneur Mentorship Programs
Mentorship is invaluable when navigating the complexities of starting a business. Many organizations, including the SBA’s Boots to Business program, connect veterans with experienced mentors who offer personalized guidance. These mentorship programs often match veteran entrepreneurs with professionals who have expertise in the veteran’s industry of interest, helping them navigate the challenges specific to that sector.
Veteran mentors are particularly beneficial because they understand the unique challenges veterans face and can provide insights into how to overcome these obstacles. Through mentorship, veterans gain the confidence and knowledge needed to make informed decisions, solve problems, and scale their businesses successfully.
Marketing and Branding Advantages for Veteran-Owned Businesses
In addition to tangible support and resources, veteran entrepreneurs also benefit from the unique marketing and branding advantages that come with being a veteran business owner. As mentioned in Part 2, many consumers prefer to support veteran-owned businesses, viewing them as trustworthy and reliable.
Being a veteran-owned business can also help to differentiate your brand in the marketplace. In crowded and competitive industries, standing out is crucial, and the veteran status of your business can become a key differentiator. Many businesses leverage their veteran-owned status in their branding, emphasizing qualities such as discipline, leadership, and dedication to quality—traits that are synonymous with military service.
Real-World Examples: Veterans Who Have Succeeded in Business
Many successful businesses have been founded by veterans who have leveraged these benefits and resources to propel their ventures to success. Companies like Warby Parker, co-founded by veterans, have used their military backgrounds to build strong brands that resonate with customers. Similarly, Black Rifle Coffee Company, a coffee brand founded by former military members, has become a staple in the market by connecting with customers through its veteran-owned identity.
These businesses not only succeed due to the resources and benefits available to veteran entrepreneurs but also because of the strength of their leadership, dedication, and commitment to excellence—qualities that veterans bring from their time in the military.
Harnessing the Power of Experience
With the rise of technology, changing consumer preferences, and an increasing demand for diversity and inclusion, the landscape for veteran entrepreneurs continues to improve. The combination of their unique skill sets, extensive support networks, and growing market demand for veteran-owned businesses ensures that veterans are well-positioned for success.
However, the entrepreneurial journey is not always smooth, and veterans need to continue leveraging the support structures and resources available to them. By doing so, they can not only thrive in their ventures but also inspire the next generation of veteran entrepreneurs.
The Growing Market for Veteran-Owned Businesses
As we’ve discussed throughout this series, one of the key advantages of being a veteran entrepreneur is the strong public support for veteran-owned businesses. There is a clear trend of consumers seeking products and services from businesses that align with their values, and veterans, through their military service, embody qualities such as discipline, resilience, and a strong sense of duty. As consumers continue to prioritize these values, the market for veteran-owned businesses will continue to expand.
This growing demand presents significant opportunities for veterans to build lasting and impactful businesses. Whether it’s through the creation of new products, services, or innovative solutions, veterans can leverage their unique experiences and perspectives to differentiate themselves in a crowded market. Moreover, consumers and other businesses increasingly recognize the benefits of working with veteran-owned companies, whether due to their reliability, work ethic, or sense of patriotism.
Technological Advancements and Entrepreneurial Opportunities
In recent years, technological advancements have democratized the world of entrepreneurship, making it easier for individuals, especially those transitioning from the military, to launch and scale their businesses. The rise of e-commerce platforms, social media marketing, and automation tools has leveled the playing field for entrepreneurs, regardless of their background.
For veterans, this digital landscape presents exciting new opportunities. With access to a broad array of online tools and platforms, veterans can now easily establish a strong online presence, sell products to global markets, and communicate with customers on a personalized level. The ability to work from anywhere and manage a business remotely also appeals to many veterans who may have a preference for flexibility and mobility.
Entrepreneurial veterans who embrace technology can scale their businesses more quickly and efficiently than ever before. Whether it’s through e-commerce, digital marketing, or utilizing software to streamline operations, veterans can take advantage of the ever-evolving technological landscape to remain competitive.
Overcoming Challenges: The Road to Resilience
Although veteran entrepreneurs are uniquely positioned for success, they are not immune to the challenges that come with owning and running a business. Some of the most common hurdles include securing adequate funding, navigating the complexities of managing employees, and staying ahead of the competition.
However, veterans are well-equipped to face these challenges. Having been trained to think critically, adapt quickly, and remain resilient in high-pressure situations, veterans are better prepared to handle the ups and downs of entrepreneurship. Moreover, the strong sense of camaraderie and teamwork that veterans often develop during their military service is a key asset when it comes to managing business relationships, collaborating with employees, and forming strategic partnerships.
By staying focused on their goals and leveraging the skills they honed in the military, veterans can effectively navigate these obstacles and continue to build businesses that are both profitable and sustainable.
Support and Mentorship: A Lifeline for Veteran Entrepreneurs
One of the most significant resources available to veteran entrepreneurs is mentorship. As veterans embark on their business journeys, having access to experienced mentors who understand the challenges they face can be invaluable. Mentors can provide guidance on everything from marketing strategies to financial management, and can help veterans avoid common pitfalls while maximizing opportunities for success.
Veterans who connect with mentors or join veteran-specific business networks are more likely to stay motivated and engaged throughout the entrepreneurial process. Mentorship not only helps veterans develop practical skills but also fosters a sense of belonging and community, important elements for anyone transitioning from military service to civilian life.
Organizations like Bunker Labs and VetsinTech are excellent resources for veterans seeking mentorship and networking opportunities. These organizations provide programs and events designed to help veterans succeed in the business world while connecting them with fellow entrepreneurs and industry experts.
Inspirational Veteran Entrepreneurs to Look Up To
As we conclude this series, it’s important to highlight some of the many successful veteran entrepreneurs who have paved the way for future generations. These veterans have used their military experience and unique skill sets to build thriving businesses that are making an impact both locally and globally.
1. Gary Sinise – Actor and Founder of the Gary Sinise Foundation
Best known for his role in “Forrest Gump,” Gary Sinise is also a passionate advocate for veterans. Through his Gary Sinise Foundation, Sinise has created a platform that supports and empowers veterans, active-duty military personnel, and their families. His commitment to giving back and helping others succeed is a testament to the power of veteran entrepreneurship.
2. David G. Ahearn – Founder of Ahearn & Associates, LLC
David Ahearn, a U.S. Navy veteran, founded Ahearn & Associates, a consulting firm that provides strategic advice and guidance to government agencies, non-profit organizations, and private sector clients. Ahearn’s success demonstrates the diverse range of industries in which veterans can thrive as entrepreneurs.
3. John Boitnott – Founder of Boitnott Enterprises
John Boitnott, a veteran of the U.S. Army, founded Boitnott Enterprises, a digital marketing agency that helps businesses grow their online presence. With his expertise in digital marketing, Boitnott has built a successful business that serves clients across various industries.
These are just a few examples of the many veteran entrepreneurs who have used their experiences and skills to create a lasting impact. Their stories serve as inspiration for other veterans who are considering entrepreneurship as a viable career path.
Conclusion:
The future of veteran entrepreneurship is bright. With the skills, resilience, and determination instilled in them during their military service, veterans are uniquely positioned to excel in the business world. As we’ve discussed throughout this series, the resources, mentorship, and community support available to veterans have created an environment in which veteran-owned businesses can thrive.
By continuing to harness these advantages, veterans can not only build successful businesses for themselves but also inspire others to follow in their footsteps. As more veterans enter the world of entrepreneurship, we can expect to see even greater contributions to the economy, innovation, and society as a whole.
To all veterans considering entrepreneurship: remember that the journey may be challenging, but the rewards are well worth the effort. You have already proven your strength and resilience in service to your country. Now, it’s time to bring that same dedication to your business endeavors and make your mark on the world.